Put your product in a room full of people who cook
Each month, around 35 cookbook lovers cook from the same book, bring a dish to Jrew's, and share everything. Your product can be served during dinner, handed to attendees to take home, or distributed before the event when it genuinely fits the cookbook.
Talk to us
The room
- Median newsletter open rate
- 64%
- Events sold out, each within three days
- 14/14
- People in the Sauté Sundays community
- 450
- Of them have been to a night
- 150
- Unique members have attended at least twice
- 67
- Current member places at Jrew's
- 35
Those numbers are a funnel rather than a reach figure. About 450 people follow the club, around 150 of them have been to a night, and 67 of those have come back for another. That is a 45% return rate on everyone who has walked through the door.
Our newsletter is food writing: recipes, food thoughts, club updates, and recaps from previous events. Across our seven most recent editorial newsletters, excluding early-access ticket emails, the median open rate was 64%. The latest went to 435 people and recorded a 63% open rate and a 5% click rate.
Members regularly tell us they bought the featured cookbook after attending, or share stories about tracking down ingredients they had never used before. We keep the room capped so Tammy and Mady can know the people who come and hear those stories directly.
I am so grateful to have found this and left inspired by all the talented chefs! Thank you for organizing.
Who we've worked with
Product partners
Sunny Daze
In June 2026, Sunny Daze supplied 30 lemonades for the room. Two team members joined as guests, brought dishes, and gave a short introduction. We featured the partnership in one newsletter section, one Instagram feed post, and one story. The lemonade stayed available throughout the evening and appeared naturally in the event photographs.
Community and venue partners
- Jrew's, our home on Niagara St
- Danu Social House
Why this stays free
The monthly potluck is free for members. Product and cash partnerships help cover the practical costs of keeping it that way.
Ways to partner
Most partnerships begin with product. A named month adds visibility across the full event cycle and costs $350 CAD plus product.
1. Product for the room
The easiest place to startEnough product for approximately 35 servings, with the final quantity agreed according to the format. This works well for drinks, condiments, snacks, dips, and anything that can be opened and shared during the evening.
2. Product to take home
Thirty-five units, handed to attendees during or at the end of the event. Members can take the product home and try it in their own time. We invite them to tag Sauté Sundays and the brand if they choose to share their experience.
3. A month of your own
$350 CAD plus product. Your brand appears in the event title, on the RSVP page, in the announcement newsletter, in an Instagram feed post and story, and in the post-event recap. That creates repeated visibility across roughly six weeks.
| Included | Product for the room | Product to take home | A month of your own |
|---|---|---|---|
| Brand contribution | Product for approximately 35 servings | 35 take-home units | $350 CAD plus product |
| Newsletter | One inclusion | One inclusion | Announcement and post-event recap |
| At least one story | At least one story | One feed post and at least one story | |
| Event title and RSVP page | — | — | Brand named |
| Photography and reporting | 5–10 selected photographs within seven days, plus final headcount | Same | Same |
| Community feedback | When agreed in advance | When agreed in advance | When agreed in advance |
| Category exclusivity | Yes, within the agreed category | Yes | Yes |
Support the room
We also work with brands that want to support practical costs such as plates, permits, printing, and the website. These partnerships are shaped and priced case by case.
Pre-event product use
Some products are best experienced in the cooking itself. When a product naturally suits the featured cookbook, we can arrange earlier distribution to interested members who want to try it before the event.
The number of participants, collection plan, and lead time are agreed case by case. Product use remains optional, and we report what actually happened afterwards.
How it works
- One official partner per agreed product category
- We do not promote a competing brand from that category in the event copy or selected sponsor photographs. Members still choose their own recipes and ingredients, so they remain free to bring the products they normally use.
- We plan six to eight weeks ahead
- Product should arrive at least two weeks before the event. A pre-event cooking format may need more lead time.
- 5 to 10 selected photographs within seven days
- We can include at least one clear product image when requested. The photographs document the event as it happens. Usage details are included in the Partnership Terms shared before confirmation.
- We only confirm products that fit
- The product needs a natural place in the room and the featured cookbook. When another month would work better, we will say so and suggest it.
Cancellation, attendance, product handling, and full image-use terms are covered in a separate Partnership Terms document and shared when the partnership moves forward.
Love learning about cultures this way, thanks ladies for organizing.
What happens afterwards
Within seven days, every partner receives the final headcount and 5 to 10 selected photographs from the event. We complete the newsletter and Instagram coverage included in the agreed package.
When feedback has been arranged in advance, we ask one short, voluntary question in our WhatsApp community and share an anonymous summary.
Some members post their dishes or product experience and tag us. We reshare relevant posts when they appear. Member-created content is always voluntary.
Questions brands ask
Can we come to the night?+
Yes, by arrangement. Brand guests bring a dish and participate in the evening. We cap brand attendance at two people across the event, so when two brands are involved that usually means one guest from each. A brief two or three minute introduction is welcome. We keep the room free of booths, sales tables, and direct pitches.
Can we get your mailing list?+
We keep member details private. Brand mentions go through Sauté Sundays. When agreed in advance, we can ask one short, voluntary question in our WhatsApp community and share an anonymous summary.
Will our product be in the photographs?+
Yes. We can include at least one clear product image in the final selection when requested. The remaining photographs document the evening as it happens.
Can members cook with the product before the event?+
Yes, when the product suits the featured cookbook and there is enough lead time. We distribute it early to interested members, agree the number in advance, and report actual participation afterwards.
Will members post about the product?+
Some members share their dishes or product experience and tag Sauté Sundays. We encourage that and reshare relevant posts, while keeping participation voluntary.
How many people will attend?+
We release 35 member places at Jrew's and use the waitlist to fill late cancellations where possible. Final attendance can vary because the event is free. Every partner receives the final headcount afterwards.
What does it cost?+
Product for the room means enough for approximately 35 servings. Product to take home means 35 units. A named month costs $350 CAD plus product. Support for running costs is quoted case by case.
What if our product does not suit the cookbook?+
We will suggest a month or featured cookbook that gives the product a more natural place in the room.
Can we partner more than once?+
Yes. Repeat partners receive first pick of suitable upcoming months.
Do you work with alcohol brands?+
Only at a licensed venue. Jrew's is licensed, and we confirm the product and service plan before agreeing the partnership.
Fifteen minutes is enough to see whether it fits
Tell us what you are working on, which product you want people to experience, and roughly when you want to do it. We will share the available months and cookbooks and recommend the format that suits the product best.
The core deliverables are clear, and the activation can be adjusted to suit the product.
We reply within two days.
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